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5 Tips to Integrate Mobile in Your Lead Management Strategy
When implementing a lead management strategy, marketers are challenged to find the most effective ways to engage and remain top of mind with their target audiences. Today, no other device is closer to...
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B2B Lead Management: Taking It Beyond Prospect Marketing
Marketing is evolving. Gone are the days of marketing success built solely around traditional marketing tactics and measurements like traffic and conversion rates through single channels. Lead...
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Content Marketing and Marketing Automation: So Happy Together
For reasons I don’t really understand, some B2B marketers tend to think they have to pick whether they need to develop a content marketing strategy OR a marketing automation strategy. In fact, an...
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7 Ways Lead Management Can Go Wrong
We hope that you have an effective lead management system in place and a solid strategy down; however, we recognize that we’re all human and mistakes can be made. As marketers, we are constantly tasked...
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The 4 Main Stages of Closed-Loop Marketing
Today, customers are at the core of every B2B or B2C business. Customer Relationship Management (CRM) systems collect information on customers; marketers generate and nurture leads and track behaviors;...
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7 Main Benefits of Closed-Loop Marketing
Increase conversions while reducing costs, collaborate more effectively with sales teams, improve customer knowledge, and better visualize the results of your marketing activities: these are among the...
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The Closed-Loop Marketing Toolbox
Now that you have got acquainted with the concept of closed-loop marketing and its various benefits have convinced you to get started, here are some tips that can help you get the most results and...
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Becoming “Glocal” – Integrating Your Local Representatives in a Global...
Going “glocal” means far more than McDonald’s not selling beef in India, Arabian Barbie wearing a headdress, or seaweed Pringles in Japan. Becoming both global and local at the same time means...
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Win Your Customers Over Before They Even Open
As the saying goes, first impressions go a long way. That’s why you might find yourself spending hours preparing your notes for a job interview, putting on your best outfit for a first date, or hailing...
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An Improved Segmentation To Be Evermore Relevant
Segmentation is one of the basics of a good marketing strategy. While we introduced some enhancements a few months ago, we thought there was still room for improvement. We received feedback from some...
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Get Ready For Easier Unsubscribe On iOS 10
August is the perfect month to prepare for Back to School and sharpen your marketing efforts for the busy time ahead, that period that starts with us being all blue about going back to work and leads...
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